Profile

Undies by BlendiTone is a direct to consumer undergarment brand that provides diversity in kids underwear. I started this company when my daughter asked for underwear with images of brown skin girls with hair and skin like hers. Our company exist… Undies by BlendiTone is a direct to consumer undergarment brand that provides diversity in kids underwear. I started this company when my daughter asked for underwear with images of brown skin girls with hair and skin like hers. Our company exist due to the lack and gap of representation for young black girls and how many of them do not see themselves in mainstream media. After surveying 25 black girls and their moms, results showed that 85% of black girls did not view their skin and natural hair as beautiful. Our primary target is Black and Latina kids. This demographics is 2-3x more likely to experience low self esteem and confidence as a result of not seeing themselves in mainstream media. We distribute our products direct to consumers on an ecommerce platform. Through Undies by BlendiTone, we promote diversity; and leverage the community to provide socially relevant content that boosts confidence.