Profile

Our mission is to make hand washing with soap fun and accessible for kids world over. Our flagship product, SoaPen, is a liquid hand soap in a pen-like container that allows kids to draw on their hands.
My co-founder, Shubham Issar and I both… Our mission is to make hand washing with soap fun and accessible for kids world over. Our flagship product, SoaPen, is a liquid hand soap in a pen-like container that allows kids to draw on their hands.
My co-founder, Shubham Issar and I both grew up in New Delhi, India and met at the Parsons School of Design, NY. Aiming to design for social impact, we found the UNICEF Wearables for Good Challenge. It highlighted a statistic that moved us - more than 50% of infectious diseases that lead to fatalities among kids under 5 can be avoided by the simple act of washing hands with soap. We started thinking "how can we make hand washing with soap fun?"

Winning the UNICEF challenge was our first step in making SoaPen a reality. Along the way, we've been listed on Forbes 30U30 and named Toyota's Mother of Invention.