Profile

Mountainist is a D2C lifestyle and ecommerce brand that helps women get off the sidelines and into the mountains by providing solutions that lower the barriers to entry, such as an online gear rental service that delivers outdoor apparel right to… Mountainist is a D2C lifestyle and ecommerce brand that helps women get off the sidelines and into the mountains by providing solutions that lower the barriers to entry, such as an online gear rental service that delivers outdoor apparel right to your door.
Women face many barriers when getting into adventure sports like mountain biking, fly fishing, backcountry skiing, and motorized recreation. These sports aren't just expensive—the experience of figuring out what gear you need and knowing where to start can be intimidating.
We start by giving our customers affordable access to apparel and safety gear that would cost hundreds or even thousands to purchase new, so that they can participate safely and confidently. If after renting our customers choose to continue, we also provide opportunities to attend classes and events through our partners, purchase new gear tested and recommended by our team, and find mentors and support through our community forums.
Since we launched in 2018, our social impact strategy has helped moms find the courage to try snowmobiling for the first time so that they can make memories with their kids, enabled women recovering from health complications fulfill their lifelong dreams of riding a dirt bike, and given first-timers the confidence to show up to classes and events with the right gear.