Profile

La Victoria was founded in 1951 and its legacy continues today using traditional pan dulce recipes. La Victoria SF heavily relies on serving the community. We are a bakery that honors culture and heritage. We are one of the top baking stores that… La Victoria was founded in 1951 and its legacy continues today using traditional pan dulce recipes. La Victoria SF heavily relies on serving the community. We are a bakery that honors culture and heritage. We are one of the top baking stores that make conchas, Rosca de Reyes, and many different traditional bread for the Day of the Dead, "Dia de los Muertos". However due to COVID-19, La Victoria SF has seen a decrease in retail sales and wholesales, due to our wholesale customers struggling to operate their business within the pandemic. With the help of the Stacy's Rise Project and the collaborative mentor-guided based business acceleration program, La Victoria will be able to continue paying its employees and connect to customers seeking to support our female-led business.