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For centuries, the value of wine has been dictated by elitist figureheads whose singular goal is to maintain white supremacy, chauvinism, power and profit while exploiting workers, consumers and the environment. It's up to us to redefine and reclaim… For centuries, the value of wine has been dictated by elitist figureheads whose singular goal is to maintain white supremacy, chauvinism, power and profit while exploiting workers, consumers and the environment. It's up to us to redefine and reclaim the next world of wine‚Ñ¢