Profile
CASITA MICHI
CASITA MICHI is a wellness brand rooted in Latiné culture, creating products that reflect the rich, diverse experiences within our community—helping individuals feel seen, valued, and empowered. We believe that wellness should be inclusive,… CASITA MICHI is a wellness brand rooted in Latiné culture, creating products that reflect the rich, diverse experiences within our community—helping individuals feel seen, valued, and empowered. We believe that wellness should be inclusive, culturally resonant, and accessible—nurturing a true sense of belonging for all. We blend purposeful storytelling with sustainable self-care to ensure representation that uplifts our communities. Our consciously crafted products are hand-poured using premium natural ingredients - designed to support your self-care journey and help you reclaim your space.
Michelle Barrionuevo-Mazzini
Our Story
I'm Michelle, a 1st-Gen Latina born to South American immigrants and raised in San Francisco, CA. My profound connection to my Latin roots and heritage has been a cornerstone of my entrepreneurial journey and the narrative I hope to share with… I'm Michelle, a 1st-Gen Latina born to South American immigrants and raised in San Francisco, CA. My profound connection to my Latin roots and heritage has been a cornerstone of my entrepreneurial journey and the narrative I hope to share with others. With the lack of representation in the home fragrance space, I set out to create a brand that would inspire my community to feel seen while practicing unapologetic self-care through intentional storytelling and culturally empowered wellness.