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Executives looking to achieve optimal fitness turn to Candice McField Fitness (CMF). Since 2009, CMF has perfected the art of keeping executives fit while life keeps them on the go. CMF clients recognize that to achieve unparalleled health and… Executives looking to achieve optimal fitness turn to Candice McField Fitness (CMF). Since 2009, CMF has perfected the art of keeping executives fit while life keeps them on the go. CMF clients recognize that to achieve unparalleled health and fitness results, they need an experienced health coach who understands executive work/life demands, develops comprehensive gameplans, and utilizes global technology allowing them to train anytime, anywhere. As the leader in elite online health coaching, CMF puts a personal trainer and nutrition coach in clients' hands, helping you reach their goals.