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Cale is a wellness company focused on alcohol alternatives. Because of the rise and interest in health and wellness, more and more people are drinking less alcohol (https://www.bonappetit.com/story/big-alcohol). Cale is a product line of… Cale is a wellness company focused on alcohol alternatives. Because of the rise and interest in health and wellness, more and more people are drinking less alcohol (https://www.bonappetit.com/story/big-alcohol). Cale is a product line of low-alcoholic wines. We uniquely infuse traditional wine grape varietals with healthful, functional and adaptogenic herbs, plants and botanicals to create Herbal Wine; Herbal Wine is an age old tradition that even the ancient Egyptians, Greeks and Romans practiced in order to fortify health. Our first release is Hibiscus Wine (Pinot Noir infused with organic Hibiscus flowers). The opportunity here is that while there has been a wave of low-alcoholic spirit and beer brands to market, there have been no wine based options. If you feel like drinking less, you're limited to: hard kombucha, beer or hard seltzer. We are introducing wine a new archetype in the selection of around 4.5%abv adult drink options. The alcohol industry is not diverse at all, less than 1% of California winemakers are African American women although 90% of all wine is made there - we are paving a path.