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Bites of Luv

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Bites of Luv began because of the mission of one girl -- to create the perfect plant-based chocolate chip cookie that could satisfy any cookie craving. The inspiration of animal lover, lifelong vegetarian, devoted mother and Venice Beach local,… Bites of Luv began because of the mission of one girl -- to create the perfect plant-based chocolate chip cookie that could satisfy any cookie craving. The inspiration of animal lover, lifelong vegetarian, devoted mother and Venice Beach local, Jennie Bobert, Bites of Luv started with one bite. She has since cooked up a range of plant-based, soy-free, gluten-free and guilt-free products that are available nationwide. Removing the junk without compromising on great taste remains at the heart of this homegrown company, where Jennie continues to create original recipes for healthy products, of course, all made with the most important ingredient, LUV!

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Jennie Bobert

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Jennie Bobert

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Bites of Luv began in 2013, with the mission of a lifelong vegetarian to create a plant-based cookie that could satisfy any cookie lover's craving. While working in a restaurant behind the bar Jennie would give her homemade treats to her regular… Bites of Luv began in 2013, with the mission of a lifelong vegetarian to create a plant-based cookie that could satisfy any cookie lover's craving. While working in a restaurant behind the bar Jennie would give her homemade treats to her regular customers and within a very short time the orders started coming. What began as the simplest gift of luv and appreciation to some of her favorite people, soon transitioned Jennie out from behind the bar. Within a year from the first bite she was running a nationwide cookie business. In 2017 Jennie became a mother and now has enjoyed shifting the focus of her family business to providing kids like her own daughter, with clean, allergen-friendly treat options that mom's are just as happy with as their satisfied kids!